Global Resources: Revenue Operations Agency Services
A Case Study in Better Alignment for Sales & Marketing
The Client
Global identity verification technology company in hyper-growth mode.
The Challenge
- Quick global expansion.
- Gaps in marketing and sales management.
- Marketing process bottlenecks.
- Scalability of marketing tactics.
- Staff shortages from lack of specialists
The Solution
Macro identified the need for a natural extension of the client's sales & marketing teams in order to bridge the gaps, improve, execution, and enhance overall operations efficiency.
Tech Stack
- MAP: Adobe Engage (Marketo)
- CRM: Salesforce Sales Cloud
- Workflows: LeanData
- Intent: 6Sense
- CMS: WordPress
- Conversion: Unbounce
Background
- In its quick global expansion, the company did not muster enough resources to operationalize its Go-To-Market strategy, and faced misalignment between the marketing and & sales teams.
- The existing team structure and processes were not adequately equipped to handle the expanding workload.
- Paternity leaves & shortage of specialized digital marketing tech staff created execution bottlenecks, SLA violations, and project delays.
Hear It From Our Client
"Macro's knowledge and dedication were invaluable, and their ability to adapt to our workflow was exceptional. We couldn't have achieved our goals without Macro's contributions." - Chief Revenue Officer
A Natural Extension of a RevOps Team
Marketo Campaign Management and Execution
Including designing and setting up campaigns, ensuring timely delivery, monitoring performance, and optimizing campaign effectiveness.
Reporting and Dashboard Creation
Generating reports and creating custom dashboards to provide actionable insights for decision-making and campaign optimization.
Salesforce Admin Support
Managing user access, data maintenance, and system customization to meet specific business requirements.
Ongoing Managed Services
- Providing daily support
- Addressing any issues that pop up
- Resolving technical bottlenecks
- Offering guidance to the client's marketing team
An Ideal RevOps Agency Partner
Macro's agility to adapt to evolving needs, collaborate effectively, and deliver exceptional results solidified the partnership as a trusted extension of the client's marketing team.
How We Work
Managed Services
Use an extra hand or brain. Depending on your needs, our specialists dedicate their time on an ongoing basis to support your marketing objectives and campaigns.
Agile Project Sprints & CRM Projects
Achieve your objectives on time with the right expertise. Depending on the project scope and timeline our specialists can support you to speed up initiatives.
