Account-Based Marketing
84% of companies say ABM delivers higher ROI than for other types of marketing. But with so many types of ABM out there, it's essential to find the right one for your needs.
Plan an ABM Strategy That Works For You
We'll Find the Right ABM For You
Expertise
Prepare Your ABM Data and Select the Right ABM Platforms
Macro can help you start the path toward true account-based marketing (ABM), with mini-projects such as ABM segmentation, where you define your total addressable market (TAM) and develop your ideal customer profile (ICP).
- Feel assured that your CRM, marketing automation platform, and other tools are ready to support your ABM initiatives
- Our experts will help you select, test, implement, and roll out the right ABM tools.
Testing
Test An ABM Pilot Program Together
You cannot build an ABM program overnight. Fortunately, our pilot programs are designed to allow you to ease into developing ABM practices without the need for company-wide overhauls.
Through this pilot program, we'll help you:
Through this pilot program, we'll help you:
- Identify your biggest gaps
- Break down how to fill these gaps into manageable pieces
- Tackle your gaps at a rate that aligns with your budget and appetite for change
Innovation
Advanced ABM Initiatives
Take the next step. ABM can be a complex strategy that requires a different approach compared to traditional marketing. However, a pilot may not be the speed you're looking for. For more advanced initiatives, we can make it possible for large organizational change towards an ABM direction.
- Align marketing, sales, and customer success around account engagement
- Get the team and resources available to tackle all major areas simultaneously
- Think of it as "Account-Based Everything!"
Let's Get the ABM Conversation Started!
Tell us what your business goals are, and we'll tell you what type of ABM is right for you.
See How Our ABM Expertise Can Help
Blog: B2B Prospecting for your Target Audience
All prospects have characteristic that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place!
