Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
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Check out our most recent blog!
Marketo Summer 2024 updates
This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.
Diving into HubSpot’s New AI Tools (and Other Cool Product Updates)
Recently, HubSpot announced a whole slew of product updates to its hubs (marketing, sales, service and more) and CRM platform.
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Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase
The key to unlocking ABM success is not to rely on a tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”
You’re Never Safe When You’re At The Top!
How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!
Why Work with a Global B2B Marketing Agency?
B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!
What is Marketing Operations?
The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says "Marketing operations has never been as important as it is now".
ZiftONE Product Updates - June 2023
ZiftONE, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools.
How to choose the right PRM tool for your partner program
Whether you’re considering buying a PRM tool for the first time or replacing your current one, it is important to find a solution that takes into account both your channel marketing business objectives and the needs of your partners.
Advantages of Working with a Marketing Operations Agency
Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results.
7 Ways to Improve Your B2B Campaigns
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers.