Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
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Check out our most recent blog!
Marketo Summer 2024 updates
This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.
6 Tips for a Flawless PRM Implementation
The Partner Relationship Management (PRM) platform is one of the most important tools in a channel marketer’s strategy toolkit.
Adobe Summit 2023: Takeaways for Marketo Marketing Operations Teams
Fresh from the March 2023 Adobe Summit, here are the new and relevant features coming up for Marketo Engage that B2B marketing operations teams should get excited about!
ZiftONE Product Updates - March 2023
ZiftONE already boasts a comprehensive suite of partner marketing tools, and we're thrilled to see more. Let's check out the latest ZiftONE product updates.
How Vendors Can Enable Partners To Grow the Business With ZiftONE?
Often your internal team doesn't have time to dedicate to the needs of each partner. The Macro global team of ZiftONE experts is here to offer some suggestions!
Content Marketing Best Practices for Supporting Channel Partners
As a vendor, you want to ensure your partners have as much support as possible to close leads and drive revenue. Follow these content marketing best practices!
Drive Revenue Through Your Channel With Partner Marketing Management
Joint digital marketing campaigns are vital for lead generation! Here’s how to overcome some common challenges in your partner marketing management.
How ZiftONE Multi-Touch Campaigns Work and Why You Should Use Them
A multi-touch marketing campaign offers with your target audience across a variety of marketing channels. Here’s how to configure ZiftONE multi-touch campaigns.
Keeping your Org Running Smooth with Salesforce Optimizer
Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. What are its ins and outs? Let’s go under the hood together!
When to Work with a Channel Marketing Agency
A channel marketing agency can fill in the gap in resources or skillsets that channel partners need to create effective Go-to-Market strategies. Read on to find out the six specific benefits.