Macro Thoughts: A B2B Marketing Blog

What should your marketing team pay attention to these days?

It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Six Steps to Hone a Sharp and Steady Marketing Database

Six Steps to Hone a Sharp and Steady Marketing Database

A proper marketing database needs to be honed and sharpened regularly. But what’s the best methodology to follow? Just note these six steps!