Adobe Marketo Implementation Partner

Start working with Adobe Marketo for a strong foundation of your marketing operations. Macro has the right agents of change to help you deliver a successful implementation.

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Marketo Consulting

What Macro brings to the table

  • Project Manager
  • Adobe Marketo Expert
  • Change Management
  • Documentation

Work With Macro’s Deep Adobe Marketo Expertise

Macro’s Adobe Marketo and Salesforce CRM Experts are ready to help you improve your sync, program performance reporting, and lead management process. And, as all great success stories, we won’t just present to you an implementation checklist, but we’ll help you create a business strategy.

Macro will make the planning and assessment process easy:
  • Evaluate current marketing processes and tools
  • Define goals and key performance indicators (KPIs)
  • Identify key stakeholders and form an implementation team
  • Develop a timeline and budget
Data Preparation:
  • Audit existing data
  • Clean and standardize data
  • Plan data migration strategy
  • Define data management processes

Macro empowers your marketing team to streamline operations and boost engagement

A detailed technical Adobe Marketo implementation process depends on your marketing goals, so our experts will closely work with your team to cover these next major steps. By optimizing these processes, you’ll have more time to focus on your strategic initiatives.



Keep in mind that these processes can take weeks or even months, depending on the scale of your projects and teams.
1
Adobe Marketo Account Setup:
  • Create an Adobe Marketo account
  • Configure basic settings (time zone, currency, etc.)
  • Set up users and permissions
2
CRM Integration:
  • Connect Adobe Marketo with your CRM (e.g., Salesforce, Microsoft Dynamics)
  • Map fields between Adobe Marketo and CRM
  • Test data sync
3
Website Integration:
  • Implement Adobe Marketo tracking code on your website
  • Set up landing pages and forms
  • Configure web personalization (if applicable)
4
Email Setup:
  • Configure email-sending domains
  • Set up an IP warming plan
  • Create email templates
5
Lead Management:
  • Define lead lifecycle stages
  • Set up a lead-scoring model
  • Create lead nurturing programs
6
Campaign Building:
  • Develop engagement programs
  • Create smart campaigns for different marketing initiatives
  • Set up triggers and filters
7
Asset Creation:
  • Build landing pages
  • Design email templates
  • Create forms and progressive profiling
8
Testing:
  • Perform thorough testing of all integrations
  • Test lead flow and scoring
  • Run sample campaigns to ensure proper functionality
9
Training:
  • Conduct training sessions for the marketing team
  • Develop documentation and best practices guides
  • Set up ongoing support processes
10
Go-Live:
  • Migrate existing campaigns to Adobe Marketo
  • Launch initial campaigns
  • Monitor system performance
11
Optimization:
  • Analyze early results
  • Refine lead scoring and nurturing programs
  • Continuously improve based on data and feedback
12
Advanced Features Implementation:
  • Implement account-based marketing (ABM) features
  • Set up predictive content
  • Explore AI-powered capabilities
13
Ongoing Management:
  • Regular system audits
  • Stay updated with Adobe Marketo feature releases
  • Continuous training and skill development

Ready to Use Macro's Extensive Marketo Expertise?

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