StructuredWeb Agency Partner

Macro is a StructuredWeb Agency Partner. We provide a global team that empowers leading channel marketing executives with fractional resources in the Americas, EMEA, APAC, and LATAM for more channel revenue.

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Marketo Consulting

StructuredWeb Expertise

To effectively implement the StructuredWeb channel marketing platform, several skills and areas of knowledge are essential and Macro is proud to hit all the sweet spots.
Macro brings to the table many capabilities for your success with StructuredWeb Through Channel Marketing Automation:

Technical Consulting‍
We have a deep understanding of how to leverage the powerful TCMA) platform, which streamline and automate partner marketing efforts.

Campaign Execution‍
Our team can help you and your partners execute campaigns that drive partner marketing revenue.

Global Partner Marketing Specialists‍
Our global team will work as a natural extension of your partner marketing managers in the region.

Content Marketing‍
Create better marketing campaigns and modern design for your partners.

    StructuredWeb TCMA Best Practices

    The StructuredWeb TCMA implementation processes differ from business to business, but here is a short summary of what you should expect from Macro’s experienced team:
    1
    Defining Your Goals and Objectives
    • We’ll work together to:
    • Clearly define the specific partner segments you want to engage and enable
    • Establish measurable metrics to track the success of your channel marketing initiatives, such as lead generation, sales revenue, and partner satisfaction
    • Create a solid content plan that aligns with your target audience's needs and preferences, including marketing materials, sales collateral, and training resources
      2
      Onboarding Your Channel Partners
      • You and your partners will enjoy easy access to marketing materials, sales tools, and training resources
      • We’ll help you train your partners on how to effectively use the platform and leverage the provided resources
      3
      Creating and Customizing Marketing Materials
      • Your team will be able to:
      • Leverage StructuredWeb's template library to create professional-looking marketing materials, such as email templates, social media posts, and landing pages.
      • Master the platform's customization tools to tailor marketing materials to specific partner needs and branding guidelines.
      • Make sure consistent branding across all marketing materials by setting clear brand guidelines and enforcing them through the platform
      4
      Automating Marketing Campaigns
      • We’ll coach your team to:
      • Automate repetitive tasks, such as email campaigns, lead nurturing, and event invitations, to save time and increase efficiency
      • Use dynamic content and personalization features to deliver targeted messages to individual partners based on their preferences and behavior
      • Track the performance of your marketing campaigns using detailed analytics and reporting tools to measure ROI and identify areas for improvement
      5
      Enabling Lead Generation and Tracking
      • We’ll assist your team to:
      • Create custom lead capture forms to collect valuable information from potential customers
      • Automatically route leads to the appropriate sales representatives or partners based on predefined criteria
      • Prioritize leads based on their potential value to your business using a lead scoring system
        6
        Integrating with Your CRM and Sales Tools
        • We’ll support you to:
        • Integrate StructuredWeb with your CRM system to ensure seamless data synchronization and accurate reporting
        • Provide sales teams with the tools and resources they need to close deals, such as product presentations, sales sheets,
          and pricing information
        7
        Monitoring and Optimizing Performance
        • We’ll offer consistent and continuous support so that your team will:
        • Monitor key performance indicators (KPIs) to track the effectiveness of your channel marketing campaigns
        • Experiment with different marketing strategies and tactics to identify the most effective approaches
        • Use insights from analytics and feedback from partners to optimize your channel marketing efforts and drive better results

        Why Macro

        Macro is a natural extension of your B2B global marketing team. As an agency with team members and resources located around the world, we know exactly what your challenges are and how to tackle them.

        Global marketing teams that work with us see the following benefits
        • Agile resources to operationalize GTM strategy
        • Faster execution of projects with flexibility
        • More value from your marketing tech investments
        • Cost-effective campaigns, better engagement and more qualified leads
        Don’t just take our word for it — check out the case studies of clients who have benefitted from our services.

        Bonus Tips

        Consider partnering with a B2B marketing agency specializing in your industry that understands the market.  At Macro, our expertise can help you get more value from your tools investments and implement solutions that accelerate your growth.

        Talk to Macro today, and we’ll help you get your marketing plan going!
        Explore Working Together

        Learn More about StructuredWeb

        With Macro's StructuredWeb expertise on your side, you'll find that empowering your channel partners is easy. You also get a dedicated team of global marketing concierges for PRM and advisory services while seamlessly managing leads and opportunities.
        StructuredWeb Expert Services

        With Macro's StructuredWeb expertise on your side, you'll find that empowering your channel partners is easy.

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        StructuredWeb Optimization

        As a StructuredWeb Agency Partner, Macro is well-suited to refine our channel marketing team’s capability to develop co-marketing campaigns optimized.

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        StructuredWeb Migration

        As a StructuredWeb Agency Partner, Macro is highly skilled in migrating to new channel marketing platforms.

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