Macro Thoughts: A B2B Marketing Blog

Finding that your email campaigns are not hitting the targets you want? There are many explanations, but fortunately any such problem can be solved when you have a global email operations agency at your side.

At Adobe Summit 2024, we saw some exciting new innovations announced with Marketo Engage. Among the new features, which should your marketing operations team be aware of?

How can companies leverage the best of marketing automation technology while avoiding being bogged down by feature overload? Consider these expert recommendations!

Let’s compare and contrast two different landing page builders – Unbounce and HubSpot – and determine which of the two are better for your B2B business.

We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.

Recently, Macro President & Founder Dan Radu was invited to discuss how B2B companies can successfully scale the customer experience by leveraging digital technology. Let’s hear what he has to say!

Salesforce, one of the most powerful toolbelts for B2B marketers, has recently published the Spring ’24 enhancements, which boast new product innovations built on Data + AI + CRM + Trust. 

Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.‍

What’s better, seeing a nice sports car on the road, or sitting in the garage? I think we all know the answer to that one. Your enterprise marketing automation platform (MAP) works the same way. If you’re not using it, you’re missing out on incredible business potential.