Macro Thoughts: A B2B Marketing Blog

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call that a content hub.

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

It’s important to prioritize setting targets and objectives, but many other practices and metrics are often ignored.

Database management is often overlooked, but it shouldn’t be; good data is the secret of the successful marketer. B2B marketing automation makes that possible.

Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations.

The Macro concierge team is the secret key to energizing an otherwise stalled channel marketing program.

Pardot and Salesforce integration is very robust, and requires expert certified services in both systems. Take a moment and ensure a smooth integration.

A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy.