Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
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Check out our most recent blog!
Marketo Summer 2024 updates
This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.
Become a MarTech Change Agent
Being change-minded is essential in our fast-moving digital marketing world, driven by marketing technology (MarTech). So, let's discuss the strategies to become the MarTech Change Agent in your organization.
Marketo & Salesforce Sync Health-Check
A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you, will learn how to troubleshoot the data syncing between Marketo and Salesforce.
Pardot Checklist For Your Campaigns
Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.
Pardot Will Not Fix Your Lead Generation Problem
Should you use Pardot just because marketing automation sounds interesting? Read carefully this blog post and avoid a costly Salesforce mistake.
Pardot and Salesforce for Sales
Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers.
Pardot Campaigns and Folders Optimization
Everything you create in Pardot has to reside within a folder. Therefore, having a solid folder structure saves you time when searching for that marketing campaign and allows you to easily scale and reproduce your marketing activities.
Pardot and Salesforce Integration Limitations
Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.
Exclusive Breakfast Brings Marketing Operations and MarTech Into Focus
March 5th, 2019 saw an exclusive gathering of marketing technology (MarTech) professionals in Toronto, looking to bridge the gap between marketing strategy and digital marketing technologies. Dan Radu, President of Macro, moderated a panel where marketing experts opined on the latest trends and strategies that can scale up organizations and revenue.
Six Steps to Hone a Sharp and Steady Marketing Database
A proper marketing database needs to be honed and sharpened regularly. But what’s the best methodology to follow? Just note these six steps!